A fantastic video done by a friend of mine and his company and it happens to segue very nicely into today's tip for the day: TFTD #8 = Education!
http://www.youtube.com/watch?v=NDfew0YcDTo
So you've been working for a while now in the "I can't believe they pay me to do this" industry we know as Advertising? Then chances are you have a Bachelor's Degree. So now what, you're done? Nope.
If you are out of work, spending day after day putting out feelers, engaging with your network to try to find another job, reading this blog and following all of our advice to the letter, you still probably have time to take a class or two. And you know what? You should.
Schools take credit cards and classes are a tax deduction. You could do a shift at Starbuck's once a week to cover the cost perhaps. Not that all of us would make great Baristas but you could walk dogs or feed cats or look after a neighbor's kid while she gets her nails done... The point is, there are creative ways to make money in any economy and that money can go towards enhancing your "value add."
Examples of Value Add include: Copywriters learning Content Strategy, Art Directors learning Flash or Web Production, Web Developers learning Video Editing, Print Designers learning Web Design, Information Architects learning User Experience, Account Services people learning Strategic Planning... it goes on! Education is king. Those little certificates you get at the end of the course will pay off... IF YOU MENTION THEM on your resume and in any online presence you have for professional networking. (See TFTD #4 for more on keywords and marketing your brand!)
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