Wednesday

Tip for the day #5 when applying for a job

Think like a salesperson!

Insurance Agents, Car Salesmen, Real Estate Agents, Mortgage Brokers. Think about it: GOOD salespeople do one thing particularly well - they always leave a business card with you. Even on your 5th meeting, you're getting a business card.

So, if you drop me another line in 8 weeks to check in about that job that was put on hold, think like a salesperson! Include that resume again, include ALL of your contact information, make it so I never have to dig around looking for a way to reach you, or remember why I'd want to. (Replying back to my reply to your first intro email helps refresh my memory better than a brand new email, so don't be afraid to do that. It doesn't look lazy, it looks like you have saved our correspondence because this job/company is something you really want to pursue.)

The easiest way to remember to always include the "business card" information is to create an automatic email SIGNATURE with your full name, title, portfolio site, phone + email. (sidenote: You score extra points when you include the "www." in the beginning of the portfolio address because then it arrives as a live link, no copying/pasting required on our end.)

*If you have a Linkedin profile, include that too! If you don't have one, create one today. Make sure it clearly spells out all you can do (see our post on "Value ADD + Skills"). Within the profile, you have the opportunity to include a website -- don't pass that up! Linkedin is an ideal place to post your portfolio link and/or blog. Employers do keyword searches on Linkedin and on search engines -- make sure you're getting as much coverage as possible by employing any and all relevant keywords/experience/skills.

It simply comes down to thinking like a salesperson.

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